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Marketing & culinary innovation

We help you analyse your users’ habits, needs and expectations in order to structure, optimise and innovate your offerings. Our approach, focused on usage and culinary creation, aims to make your brand a key player in its market.

In collaboration with:

Our services in marketing & culinary innovation

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Conducting qualitative & quantitative studies

Put your users at the heart of your innovations with in-depth analysis:

  • Qualitative studies: interviews, focus groups and on-site observations to explore the practices, perceptions and unspoken needs of your target audiences (consumers, chefs, distributors).
  • Quantitative surveys: large-scale validation and prioritisation of user expectations and markers.
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Usage analysis, product testing
& benchmarking

Understand the actual uses of your products and validate their market positioning:

  • Culinary exploration of a food product and its potential applications.
  • Cooking tests and product implementation.
  • Product and usage benchmarks to identify your key differentiators.

Creative approach
& culinary prototyping

Turn your ideas into products in the kitchen, in line with your market’s expectations:

  • Analysis and enhancement of your innovation pipeline.
  • Prototyping and creation of product concepts.
  • Culinary development and validation with your target audiences.