Innovation Intelligence & Strategic Support
Valorial carries out active strategic intelligence on emerging technologies, market trends, regulations, consumer expectations and European funding opportunities in order to support innovation stakeholders in anticipating future challenges and identifying development opportunities.
The cluster develops benchmarking analyses, sector studies, qualitative and quantitative research, innovation monitoring and strategic reports helping organisations strengthen innovation positioning and decision-making processes.
Expertise Areas
Innovation Intelligence, Strategy & Market Insights
Valorial carries out active strategic intelligence on emerging technologies, regulations, market trends and European funding opportunities in order to support innovation stakeholders in anticipating future challenges and identifying development opportunities. The cluster supports companies and innovation stakeholders in defining innovation strategies aligned with technological, market and sustainability challenges while also strengthening innovation culture, internal innovation processes and long-term positioning strategies. Through benchmarking analyses, innovation assessments, sector studies and strategic reporting activities, Valorial contributes to informed decision-making and ecosystem-oriented innovation development.
User-Centred Innovation & Strategic Studies
Valorial places users and stakeholders at the heart of innovation processes through qualitative and quantitative studies designed to better understand practices, perceptions, expectations and emerging needs. We conduct qualitative analyses including interviews, focus groups and in situ observations to explore behaviours, usages and unmet needs of target groups such as consumers, chefs, distributors and industry stakeholders. In parallel, we develop quantitative surveys aimed at validating and prioritising user expectations and innovation markers at larger scale. These methodologies provide actionable insights and strategic recommendations supporting innovation development, product positioning and decision-making processes.
Policy Briefs & Ecosystem-Oriented Strategic Recommendations (Advanced EU Project Expertise)
Valorial has strong experience in producing policy briefs, strategic analyses and ecosystem-oriented recommendations supporting innovation stakeholders, public authorities and collaborative initiatives. Thanks to the presence within our teams of senior experts with more than 20 years of experience in agri-food innovation ecosystems, combined with strong relationships with regional authorities and institutional stakeholders, Valorial is able to develop policy-oriented content grounded in operational realities, territorial priorities and European innovation dynamics. These activities contribute to translating innovation challenges into actionable recommendations supporting regional strategies, ecosystem positioning and collaborative innovation development.
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Adrienne Gentil
Directrice Europe & international
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